Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

Content Marketing Trumps Advertising: Here’s Why

According to Abbi Whitaker and Connie Aguilar of The Abbi Agency, the four questions you should always ask before devising a content marketing strategy are: What is your goal? Who are … Continue reading

April 22, 2014 · Leave a comment

Grammar Girl: How to Own Your Niche

I had such a great time hearing from Mignon Fogarty at a recent AMA luncheon, which many of you may better know as “Grammar Girl.” With over 500,000 followers on Twitter and … Continue reading

April 21, 2014 · Leave a comment

How to Own Your Personal Brand

When it comes to the topic of personal branding, my favorite go-to source is Dr. Bret Simmons who teaches in the College of Business at the University of Nevada, Reno. … Continue reading

April 18, 2014 · Leave a comment

2nd Annual Reno-Tahoe AMA Marketing Workshop Presentations Now Live

As a follow up to my recent post about the Reno-Tahoe American Marketing Association’s 2nd Annual Marketing Workshop, all presentations from the event are now currently available here. The event … Continue reading

April 17, 2014 · Leave a comment

Reno’s Must-Attend Marketing Workshop of 2014

In the last few months, our local Reno-Tahoe American Marketing Association chapter has been busy working on putting together our 2nd Annual Mar.ket.ing Workshop. Below is a video recap of … Continue reading

March 23, 2014 · Leave a comment

Case Study: IGT’s Global Rebrand

I recently attended a Reno-Tahoe American Marketing Association luncheon featuring branding insights from International Game Technology’s (IGT) director of corporate marketing, Maarten Löbker, and digital strategist Sean Corbett. Within the … Continue reading

March 17, 2014 · Leave a comment

Insights from the TEDxUniversityofNevada 2014 Event

Last month I had the pleasure of attending my second TEDx event at the University of Nevada, Reno (UNR). Sponsored by the UNR College of Business Online Executive MBA program, … Continue reading

February 27, 2014 · Leave a comment

Marketing Lake Tahoe

Earlier this month Lake Tahoe was ranked by the New York Times as a top global destination in the article “52 Places to Go in 2014.” Have you ever wondered … Continue reading

January 28, 2014 · Leave a comment

Why Things Catch On

Earlier in the week a couple of us noticed a sudden spike in the number of views from one of last year’s TEDxUniversityofNevada’s talks on YouTube. Toward the end of … Continue reading

January 11, 2014 · Leave a comment

Don’t Miss the 2014 TEDxUniversityofNevada Event

The University of Nevada, Reno Online Executive MBA program in the College of Business is gearing up for its 2nd annual TEDx event, which will take place on January 24th. … Continue reading

January 8, 2014 · Leave a comment

A Roundup of 2014 Marketing Predictions

With 2014 right around the corner, what predictions do you have for how the marketing industry will fare in the coming year? Over the past few weeks, it’s been fun … Continue reading

December 29, 2013 · Leave a comment

How to Build a Regional Marketing Effort

Last week I listened to a panel discussion at the monthly Reno-Tahoe American Marketing Association luncheon about how Midtown, the Riverwalk district of Reno, and Downtown each market themselves independently and … Continue reading

October 29, 2013 · Leave a comment

The Best Global Brands Think Big, Act Big, and Lead

Want to know what it takes in 2013 to lead a successful brand and practice marketing well? For the best answer to this question, one need look no further than … Continue reading

October 13, 2013 · Leave a comment

Our Collective Marketing Consciousness

A long-running tag line of this blog has been “raising marketing consciousness through best practices, philosophy, and trends.” When I refer to marketing consciousness, what I’m really talking about is … Continue reading

August 27, 2013 · Leave a comment

Re-Thinking the Purpose of Networking

After hearing so much buzz about Porter Gale’s new book, Your Network is Your Net Worth, I decided it might be a good idea to pick it up and read … Continue reading

August 24, 2013 · Leave a comment

Engaging Customers as Co-Creators of Value

So much is being written about the power of customers right now in the field of marketing, that I’m really excited to hear more from Dr. Peter Honebein at our next Reno-Tahoe … Continue reading

August 12, 2013 · Leave a comment

Holistic Business Coaches: Can Your Business Benefit?

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com These days it seems as if there is a business opportunity for just about anyone. Holistic ways and building smart business … Continue reading

July 20, 2013 · Leave a comment

Reno’s “Biggest Little City” Campaign

Last year I wrote a very popular post entitled “The ‘Why I love Reno’ Campaign,” which basically talked about the many failed attempts at re-branding the City of Reno or more … Continue reading

July 10, 2013 · 3 Comments

Celebrating the Top Reno-Tahoe Marketing Strategies

Last week, the Reno-Tahoe American Marketing Association held its annual Ace Awards event celebrating the top local strategies and campaigns in marketing. Every year I look forward to this event … Continue reading

July 1, 2013 · Leave a comment
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