Holistic Marketing Concepts
Raising marketing consciousness through best practices, philosophy, and trends
Bringing Out the Creativity in Your Employees
Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com A creative approach to your marketing strategy will do wonders for your business. It will help paint pictures for your potential … Continue reading
The Pull of Inbound Marketing
Is traditional marketing going away, and inbound marketing here to stay? According to Hubspot’s 175-page annual 2013 State of Inbound Marketing Annual Report: Over the past five years, marketers have … Continue reading
2013 AMA Leadership Summit Recap
The annual American Marketing Association Leadership Summit took place this year from April 26th – 28th in Chicago, and it couldn’t have been more of an enlightening, inspiring, and jam-packed … Continue reading
Are You a Change Maker?
How do you push past your comfort zone, through to your learning zone, and finally into the “magic” zone that allows for real change to take place? I watched this … Continue reading
Get Found, Look Good, Create Emotion
According to Brian Williams, founder of the Reno, Nevada-based non-profit ThinkKindness.org, the primary marketing goals of the organization are to “get found, look good, and create emotion.” With the mission of inspiring measurable … Continue reading
Get Involved with Your Local American Marketing Association Chapter!
The goal of the American Marketing Association is to be the source for marketing education, networking, and career development. The American Marketing Association is one of the largest professional associations … Continue reading
The Race to Find a Marketing Solution
Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com In this day and age, it seems most small businesses have the same marketing strategy. Having just come out of a … Continue reading
The Future of Marketing is Now
In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading
Finding Simplicity on the Other Side of Complexity
In order to deal with complexity we must embrace simplicity. In the past, I’ve talked about how marketers are becoming increasingly inundated with data, which is impacting their ability to … Continue reading
Is Your Brand Leveraging Augmented Reality?
I listened to a very interesting presentation earlier this week from AMA on the topic of Augmented Reality (AR) from Michelle Calloway and Allen Cass of the Reno-based graphic design company … Continue reading
TEDxUniversityofNevada Recap: Ideas Worth Spreading
Does having an idea worth spreading fully depend on one’s ability to market it, or does the quality of the idea in and of itself solve the problem of marketing? … Continue reading
Re-Thinking the Way We Market Food
Of the food and beverage commercials that aired during the Superbowl this past weekend, I couldn’t help but notice advertisements for Coke, Pepsi, Oreo cookies, Doritos, M&Ms, Taco Bell, Subway, … Continue reading
Right Brain vs. Left Brain Marketing
Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever thought about why you market the way you market? Why does marketing come easy for you when it’s … Continue reading
Marketing is Dead and Customers are in Control: Mobilize Your Advocates!
When it comes to influencing purchases, the need for mobilizing brand advocates is fast outpacing the use for traditional approaches to marketing … at least according to two brand advocacy … Continue reading
Integral Theory: Understanding Your Business from a Truly Holistic Perspective
I recently finished reading the book A Brief History of Everything, by Ken Wilber, who I first wrote about last year in a post entitled “An Integral Approach to Marketing.” … Continue reading
It’s a Wonderful Life
Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever wondered how your business would run without thinking about it holistically? It would be like Bedford Falls without … Continue reading
The Rise of the Chief Marketing Technologist
Marketing technology is fast becoming the eyes, ears, and hands of the organization. We use CRM databases to aggregate and analyze customer histories, email marketing platforms and QR codes to … Continue reading
Book Review: The Smart Marketer’s Toolbox
I recently finished reading The Smart Marketer’s Toolbox by Eric Schulz, which I first heard about from Jim Stengel after reading his recommendation on Twitter (how’s that for influence?). I was initially drawn … Continue reading
The Social Media Gold Rush
Somewhere between skimming through my mostly marketing-based RSS feed on Google Reader, the print edition of Northern Nevada Business Weekly (NNBW), and the various social news feeds on my iPhone … Continue reading
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