Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

The New ABCs of Branding

When most people think of a brand, they tend to focus on “artifacts” such as the logos, names, slogans, colors, icons, shapes, sounds, and products of a brand. For example, … Continue reading

March 29, 2012 · Leave a comment

Social Commerce with Dr. Judy Strauss

Social commerce is an emerging field driven by the explosive growth of the social Web. According to a Booz & Co. estimate, social commerce will grow to $30 billion globally … Continue reading

March 27, 2012 · Leave a comment

The “Why I Love Reno” Campaign

I originally moved to Reno-Tahoe in 2003 because I was so impressed with the area, as did countless of other Californians (dozens of whom I’ve since met) who were looking … Continue reading

March 15, 2012 · 20 Comments

5 Reasons to Use TweetChat for Your Business

Earlier this week I participated in my first TweetChat with none other than Erik Deckers and Jason Falls, two well-known, no-nonsense social media experts who most recently wrote the the … Continue reading

March 11, 2012 · 2 Comments

Millennial Marketing Perspectives with Chelsea Hejny

Earlier this week I interviewed Chelsea Hejny, who is a business student majoring in marketing at the University of Nevada, Reno. She currently serves as the student chapter president for … Continue reading

March 8, 2012 · 2 Comments

The Core Marketing Strategy of Apple

I was first introduced to Apple in the mid-1980s, when I would visit my uncle Tom’s house and play “Dungeons and Dragons” on his Macintosh for hours. Complete with a … Continue reading

March 4, 2012 · 6 Comments

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