Holistic Marketing Concepts
Raising marketing consciousness through best practices, philosophy, and trends
Category Archives: Best Practices
Bringing Out the Creativity in Your Employees
Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com A creative approach to your marketing strategy will do wonders for your business. It will help paint pictures for your potential … Continue reading
The Pull of Inbound Marketing
Is traditional marketing going away, and inbound marketing here to stay? According to Hubspot’s 175-page annual 2013 State of Inbound Marketing Annual Report: Over the past five years, marketers have … Continue reading
2013 AMA Leadership Summit Recap
The annual American Marketing Association Leadership Summit took place this year from April 26th – 28th in Chicago, and it couldn’t have been more of an enlightening, inspiring, and jam-packed … Continue reading
Get Found, Look Good, Create Emotion
According to Brian Williams, founder of the Reno, Nevada-based non-profit ThinkKindness.org, the primary marketing goals of the organization are to “get found, look good, and create emotion.” With the mission of inspiring measurable … Continue reading
Get Involved with Your Local American Marketing Association Chapter!
The goal of the American Marketing Association is to be the source for marketing education, networking, and career development. The American Marketing Association is one of the largest professional associations … Continue reading
The Race to Find a Marketing Solution
Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com In this day and age, it seems most small businesses have the same marketing strategy. Having just come out of a … Continue reading
The Future of Marketing is Now
In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading
Finding Simplicity on the Other Side of Complexity
In order to deal with complexity we must embrace simplicity. In the past, I’ve talked about how marketers are becoming increasingly inundated with data, which is impacting their ability to … Continue reading
Marketing is Dead and Customers are in Control: Mobilize Your Advocates!
When it comes to influencing purchases, the need for mobilizing brand advocates is fast outpacing the use for traditional approaches to marketing … at least according to two brand advocacy … Continue reading
It’s a Wonderful Life
Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever wondered how your business would run without thinking about it holistically? It would be like Bedford Falls without … Continue reading
The Social Media Gold Rush
Somewhere between skimming through my mostly marketing-based RSS feed on Google Reader, the print edition of Northern Nevada Business Weekly (NNBW), and the various social news feeds on my iPhone … Continue reading
Marketing Fusion
A guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Where does social media best fit into the overall marketing strategy for a company? By definition holistic marketing examines businesses … Continue reading
Evolve or Die: The Future of Online Communication with Kyle Lacy
On November 20th, the Reno-Tahoe American Marketing Association will have the privilege of hosting author and Principal of Marketing Research and Education at ExactTarget, Kyle Lacy, who will be speaking on the … Continue reading
Sephora’s Julie Bornstein on “Owning Digital Beauty”
I recently visited Sephora’s website to look for a gift for my mom, having no idea what I might buy. Through simple filtering options coupled with relevant product information supported … Continue reading
A Holistic Marketing Success Story: Heineken
A guest post by Megan Totka It’s been three years since Heineken partnered with Cisco to overcome marketing challenges. Cisco helped change Heineken’s marketing strategy to a more holistic approach … Continue reading
Are You Optimized?
I listened to a wonderful podcast last week from MarketingProfs.com interviewing Lee Odden, CEO of TopRank Online Marketing, who also recently wrote the book Optimize: How to Attract and Engage More Customers … Continue reading
What is Your Brand’s Emotional Epicenter?
Last year the Lake Tahoe-based full-service ski resort known as Northstar California witnessed one of the weakest snow seasons in 100 years, but still somehow managed to nearly pull in double … Continue reading
How Did You Hear About Us?
A guest post by Megan Totka, Chief Editor of ChamberofCommerce.com With an abundance of marketing techniques available for businesses, how do you know which one is bringing in revenue for your company? … Continue reading
Have You Heard? Word of Mouth Marketing and How Storytelling Sells
Burning Man is a yearly festival that takes place in the Northern Nevada desert each August. Now in its 26th year, the event has grown considerably from its humble beginnings … Continue reading
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