Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

The Best Global Brands Think Big, Act Big, and Lead

Want to know what it takes in 2013 to lead a successful brand and practice marketing well? For the best answer to this question, one need look no further than … Continue reading

October 13, 2013 · Leave a comment

Engaging Customers as Co-Creators of Value

So much is being written about the power of customers right now in the field of marketing, that I’m really excited to hear more from Dr. Peter Honebein at our next Reno-Tahoe … Continue reading

August 12, 2013 · Leave a comment

Reno’s “Biggest Little City” Campaign

Last year I wrote a very popular post entitled “The ‘Why I love Reno’ Campaign,” which basically talked about the many failed attempts at re-branding the City of Reno or more … Continue reading

July 10, 2013 · 3 Comments

Celebrating the Top Reno-Tahoe Marketing Strategies

Last week, the Reno-Tahoe American Marketing Association held its annual Ace Awards event celebrating the top local strategies and campaigns in marketing. Every year I look forward to this event … Continue reading

July 1, 2013 · Leave a comment

Are You a Giver, Taker, or Matcher?

Does information flow freely throughout your organization, and are you prepared to help when help is needed? Or, do you only give away information when the benefit to you outweighs … Continue reading

June 7, 2013 · Leave a comment

Agile Marketing and the Need for Speed

My new favorite topic is agile marketing. Why? Because agile marketing is about applying agile management methods in the context of marketing, perfectly tying together some of my favorite subjects: … Continue reading

June 4, 2013 · 2 Comments

Bringing Out the Creativity in Your Employees

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com A creative approach to your marketing strategy will do wonders for your business. It will help paint pictures for your potential … Continue reading

May 20, 2013 · Leave a comment

The Pull of Inbound Marketing

Is traditional marketing going away, and inbound marketing here to stay? According to Hubspot’s 175-page annual 2013 State of Inbound Marketing Annual Report: Over the past five years, marketers have … Continue reading

May 11, 2013 · Leave a comment

2013 AMA Leadership Summit Recap

The annual American Marketing Association Leadership Summit took place this year from April 26th – 28th in Chicago, and it couldn’t have been more of an enlightening, inspiring, and jam-packed … Continue reading

April 29, 2013 · Leave a comment

Get Found, Look Good, Create Emotion

According to Brian Williams, founder of the Reno, Nevada-based non-profit  ThinkKindness.org, the primary marketing goals of the organization are to “get found, look good, and create emotion.” With the mission of inspiring measurable … Continue reading

April 19, 2013 · Leave a comment

Get Involved with Your Local American Marketing Association Chapter!

The goal of the American Marketing Association is to be the source for marketing education, networking, and career development.  The American Marketing Association is one of the largest professional associations … Continue reading

April 17, 2013 · Leave a comment

The Race to Find a Marketing Solution

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com In this day and age, it seems most small businesses have the same marketing strategy. Having just come out of a … Continue reading

March 19, 2013 · Leave a comment

The Future of Marketing is Now

In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading

March 15, 2013 · Leave a comment

Finding Simplicity on the Other Side of Complexity

In order to deal with complexity we must embrace simplicity. In the past, I’ve talked about how marketers are becoming increasingly inundated with data, which is impacting their ability to … Continue reading

March 9, 2013 · Leave a comment

Marketing is Dead and Customers are in Control: Mobilize Your Advocates!

When it comes to influencing purchases, the need for mobilizing brand advocates is fast outpacing the use for traditional approaches to marketing … at least according to two brand advocacy … Continue reading

January 14, 2013 · Leave a comment

It’s a Wonderful Life

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever wondered how your business would run without thinking about it holistically? It would be like Bedford Falls without … Continue reading

December 20, 2012 · Leave a comment

The Social Media Gold Rush

Somewhere between skimming through my mostly marketing-based RSS feed on Google Reader, the print edition of Northern Nevada Business Weekly (NNBW),  and the various social news feeds on my iPhone … Continue reading

December 4, 2012 · 2 Comments

Marketing Fusion

A guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Where does social media best fit into the overall marketing strategy for a company? By definition holistic marketing examines businesses … Continue reading

November 21, 2012 · 1 Comment

Evolve or Die: The Future of Online Communication with Kyle Lacy

On November 20th, the Reno-Tahoe American Marketing Association will have the privilege of hosting author and Principal of Marketing Research and Education at ExactTarget, Kyle Lacy, who will be speaking on the … Continue reading

November 11, 2012 · Leave a comment

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