Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

2013 AMA Leadership Summit Recap

The annual American Marketing Association Leadership Summit took place this year from April 26th – 28th in Chicago, and it couldn’t have been more of an enlightening, inspiring, and jam-packed … Continue reading

April 29, 2013 · Leave a comment

Get Found, Look Good, Create Emotion

According to Brian Williams, founder of the Reno, Nevada-based non-profit  ThinkKindness.org, the primary marketing goals of the organization are to “get found, look good, and create emotion.” With the mission of inspiring measurable … Continue reading

April 19, 2013 · Leave a comment

Get Involved with Your Local American Marketing Association Chapter!

The goal of the American Marketing Association is to be the source for marketing education, networking, and career development.  The American Marketing Association is one of the largest professional associations … Continue reading

April 17, 2013 · Leave a comment

The Race to Find a Marketing Solution

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com In this day and age, it seems most small businesses have the same marketing strategy. Having just come out of a … Continue reading

March 19, 2013 · Leave a comment

The Future of Marketing is Now

In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading

March 15, 2013 · Leave a comment

Finding Simplicity on the Other Side of Complexity

In order to deal with complexity we must embrace simplicity. In the past, I’ve talked about how marketers are becoming increasingly inundated with data, which is impacting their ability to … Continue reading

March 9, 2013 · Leave a comment

Marketing is Dead and Customers are in Control: Mobilize Your Advocates!

When it comes to influencing purchases, the need for mobilizing brand advocates is fast outpacing the use for traditional approaches to marketing … at least according to two brand advocacy … Continue reading

January 14, 2013 · Leave a comment

It’s a Wonderful Life

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever wondered how your business would run without thinking about it holistically? It would be like Bedford Falls without … Continue reading

December 20, 2012 · Leave a comment

The Social Media Gold Rush

Somewhere between skimming through my mostly marketing-based RSS feed on Google Reader, the print edition of Northern Nevada Business Weekly (NNBW),  and the various social news feeds on my iPhone … Continue reading

December 4, 2012 · 2 Comments

Marketing Fusion

A guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Where does social media best fit into the overall marketing strategy for a company? By definition holistic marketing examines businesses … Continue reading

November 21, 2012 · 1 Comment

Evolve or Die: The Future of Online Communication with Kyle Lacy

On November 20th, the Reno-Tahoe American Marketing Association will have the privilege of hosting author and Principal of Marketing Research and Education at ExactTarget, Kyle Lacy, who will be speaking on the … Continue reading

November 11, 2012 · Leave a comment

Sephora’s Julie Bornstein on “Owning Digital Beauty”

I recently visited Sephora’s website to look for a gift for my mom, having no idea what I might buy. Through simple filtering options coupled with relevant product information supported … Continue reading

October 21, 2012 · Leave a comment

A Holistic Marketing Success Story: Heineken

A guest post by Megan Totka It’s been three years since Heineken partnered with Cisco to overcome marketing challenges. Cisco helped change Heineken’s marketing strategy to a more holistic approach … Continue reading

October 20, 2012 · Leave a comment

Are You Optimized?

I listened to a wonderful podcast last week from MarketingProfs.com interviewing Lee Odden, CEO of  TopRank Online Marketing, who also recently wrote the book Optimize: How to Attract and Engage More Customers … Continue reading

September 26, 2012 · Leave a comment

What is Your Brand’s Emotional Epicenter?

Last year the Lake Tahoe-based full-service ski resort known as Northstar California witnessed one of the weakest snow seasons in 100 years, but still somehow managed to nearly pull in double … Continue reading

September 19, 2012 · Leave a comment

How Did You Hear About Us?

A guest post by Megan Totka, Chief Editor of ChamberofCommerce.com With an abundance of marketing techniques available for businesses, how do you know which one is bringing in revenue for your company? … Continue reading

September 17, 2012 · Leave a comment

Have You Heard? Word of Mouth Marketing and How Storytelling Sells

Burning Man is a yearly festival that takes place in the Northern Nevada desert each August. Now in its 26th year, the event has grown considerably from its humble beginnings … Continue reading

August 22, 2012 · Leave a comment

The “Art” of Marketing of Reno’s Artown Festival

Artown is a month-long celebration of art in Reno, Nevada. What originally began 17 years ago as a vision among local civic leaders, business people, and the arts community to … Continue reading

July 18, 2012 · Leave a comment

Diamonds Revealed at the 2012 Reno-Tahoe AMA Ace Awards

After several weeks of sourcing nominations, notifying nominees, finalizing entries, and having the Charleston, South Carolina AMA Chapter complete the judging process for the Reno-Tahoe American Marketing Association’s annual Ace … Continue reading

June 23, 2012 · 2 Comments
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