Holistic Marketing Concepts
Raising marketing consciousness through best practices, philosophy, and trends
Category Archives: Best Practices
Diamonds Revealed at the 2012 Reno-Tahoe AMA Ace Awards
After several weeks of sourcing nominations, notifying nominees, finalizing entries, and having the Charleston, South Carolina AMA Chapter complete the judging process for the Reno-Tahoe American Marketing Association’s annual Ace … Continue reading
How Patagonia’s Commitment to Sustainability Informs Their Marketing Approach
Earlier this year I noticed a feature article from one of my American Marketing Association publications entitled “Patagonia Works to Blaze New Trails in Sustainability” regarding Patagnoia’s unique approach to … Continue reading
2012 Reno-Tahoe AMA Ace Awards Preview
This year the Reno-Tahoe American Marketing Association has turned its annual marketing awards event inside out: rather than have locals submit a fee along with a list of reasons as to why … Continue reading
Why Your Company Should Adopt a Personal Branding Strategy
Why is personal branding just as important for yourself as it is for your company and its overall marketing efforts? Well, that’s a question I certainly couldn’t have answered a … Continue reading
America’s Favorite Pastime in the Digital Age
Is it any coincidence that the San Francisco Giants happen to be the most active major league baseball team on social media and that my husband also seems to spend an … Continue reading
Great Teams Are Not Born, They’re Made
It seems to me that my entire life recently has been made of up teams. For example, I work with three different commercial real estate sales teams at CBRE, and for the … Continue reading
A Marketing Recap of Mass Proportions
As the end of another semester draws to a close, I thought now would be an opportune time to take a look back at some of my favorite posts from … Continue reading
An Interview with Product Placement Expert, Lisa Hanson
Lisa Hanson is a branding professional with over 13 years of experience in the entertainment industry, having worked as a freelance TV producer for such shows as “Celebrity Apprentice,” “The … Continue reading
The Socialization of the Restaurant Experience
Just yesterday I was talking to a friend about where to meet for lunch, when he mentioned that he never tries a new restaurant without first searching the reviews on … Continue reading
Master the Art of Networking
Networking is a skill that should be thought of as a reciprocal process whereby the purpose of meeting someone is to share information, resources, and ideas to help get you … Continue reading
An Interview with Meg Urie, Owner of SmallPond Studio
SmallPond Studio is an award-winning, Truckee, CA-based graphic design and web development agency that serves clients ranging from Fortune 500 companies to public agencies and local non-profits. While they offer … Continue reading
Canfest: A Case Study in Experiential Marketing
Just today an article was published in the USA Today travel section listing Canfest—an event that brings together microbreweries and large-scale corporations that produce canned beer—as one of the “Top 10 Reasons to Visit … Continue reading
The New ABCs of Branding
When most people think of a brand, they tend to focus on “artifacts” such as the logos, names, slogans, colors, icons, shapes, sounds, and products of a brand. For example, … Continue reading
5 Reasons to Use TweetChat for Your Business
Earlier this week I participated in my first TweetChat with none other than Erik Deckers and Jason Falls, two well-known, no-nonsense social media experts who most recently wrote the the … Continue reading
Millennial Marketing Perspectives with Chelsea Hejny
Earlier this week I interviewed Chelsea Hejny, who is a business student majoring in marketing at the University of Nevada, Reno. She currently serves as the student chapter president for … Continue reading
The Core Marketing Strategy of Apple
I was first introduced to Apple in the mid-1980s, when I would visit my uncle Tom’s house and play “Dungeons and Dragons” on his Macintosh for hours. Complete with a … Continue reading
Social Media Marketing Insights with Shama Kabani
Shama Kabani is a Web and TV personality, bestselling author, international speaker, and award winning CEO of The Marketing Zen Group, which is a global, full-service digital marketing agency. Earlier … Continue reading
The Tahoe Rim Trail Association’s Approach to Marketing
I recently read a wonderful article entitled “We’re All Marketers Now” from the McKinsey Quarterly, which is a business journal produced by the global consulting firm McKinsey & Company. The article … Continue reading
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