Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

Book Review: The Second Machine Age

I recently finished reading The Second Machine Age, which was written by the director of the MIT Center for Digital Business, Erik Brynjolfsson, as well as the center’s principal research … Continue reading

July 9, 2014 · Leave a comment

3 Videos to Motivate, Inform, and Inspire You

Recently I watched a video presentation that really grabbed my attention given by the New York University Stern School of Business professor Scott Galloway entitled “Winners and Losers in the … Continue reading

June 11, 2014 · Leave a comment

Insights from the TEDxUniversityofNevada 2014 Event

Last month I had the pleasure of attending my second TEDx event at the University of Nevada, Reno (UNR). Sponsored by the UNR College of Business Online Executive MBA program, … Continue reading

February 27, 2014 · Leave a comment

Don’t Miss the 2014 TEDxUniversityofNevada Event

The University of Nevada, Reno Online Executive MBA program in the College of Business is gearing up for its 2nd annual TEDx event, which will take place on January 24th. … Continue reading

January 8, 2014 · Leave a comment

Our Collective Marketing Consciousness

A long-running tag line of this blog has been “raising marketing consciousness through best practices, philosophy, and trends.” When I refer to marketing consciousness, what I’m really talking about is … Continue reading

August 27, 2013 · Leave a comment

Are You a Giver, Taker, or Matcher?

Does information flow freely throughout your organization, and are you prepared to help when help is needed? Or, do you only give away information when the benefit to you outweighs … Continue reading

June 7, 2013 · Leave a comment

Agile Marketing and the Need for Speed

My new favorite topic is agile marketing. Why? Because agile marketing is about applying agile management methods in the context of marketing, perfectly tying together some of my favorite subjects: … Continue reading

June 4, 2013 · 2 Comments

Are You a Change Maker?

How do you push past your comfort zone, through to your learning zone, and finally into the “magic” zone that allows for real change to take place? I watched this … Continue reading

April 24, 2013 · Leave a comment

The Future of Marketing is Now

In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading

March 15, 2013 · Leave a comment

Finding Simplicity on the Other Side of Complexity

In order to deal with complexity we must embrace simplicity. In the past, I’ve talked about how marketers are becoming increasingly inundated with data, which is impacting their ability to … Continue reading

March 9, 2013 · Leave a comment

TEDxUniversityofNevada Recap: Ideas Worth Spreading

Does having an idea worth spreading fully depend on one’s ability to market it, or does the quality of the idea in and of itself solve the problem of marketing? … Continue reading

February 13, 2013 · Leave a comment

Right Brain vs. Left Brain Marketing

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever thought about why you market the way you market? Why does marketing come easy for you when it’s … Continue reading

January 21, 2013 · Leave a comment

Integral Theory: Understanding Your Business from a Truly Holistic Perspective

I recently finished reading the book A Brief History of Everything, by Ken Wilber, who I first wrote about last year in a post entitled “An Integral Approach to Marketing.” … Continue reading

January 13, 2013 · Leave a comment

The Rise of the Chief Marketing Technologist

Marketing technology is fast becoming the eyes, ears, and hands of the organization. We use CRM databases to aggregate and analyze customer histories, email marketing platforms and QR codes to … Continue reading

December 11, 2012 · Leave a comment

The Social Media Gold Rush

Somewhere between skimming through my mostly marketing-based RSS feed on Google Reader, the print edition of Northern Nevada Business Weekly (NNBW),  and the various social news feeds on my iPhone … Continue reading

December 4, 2012 · 2 Comments

Marketing Fusion

A guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Where does social media best fit into the overall marketing strategy for a company? By definition holistic marketing examines businesses … Continue reading

November 21, 2012 · 1 Comment

Evolve or Die: The Future of Online Communication with Kyle Lacy

On November 20th, the Reno-Tahoe American Marketing Association will have the privilege of hosting author and Principal of Marketing Research and Education at ExactTarget, Kyle Lacy, who will be speaking on the … Continue reading

November 11, 2012 · Leave a comment

2012 Presidential Marketing Strategy: The Good, The Bad, and the Ugly

According to an article I read today, Reno is at the “center of the political universe.” While I honestly can’t say whether that is true, one thing I do know is … Continue reading

November 3, 2012 · Leave a comment

Are You Optimized?

I listened to a wonderful podcast last week from MarketingProfs.com interviewing Lee Odden, CEO of  TopRank Online Marketing, who also recently wrote the book Optimize: How to Attract and Engage More Customers … Continue reading

September 26, 2012 · Leave a comment

Blog Stats

  • 122,892 hits

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 85 other followers

Follow

Get every new post delivered to your Inbox.

Join 85 other followers