Holistic Marketing Concepts
Raising marketing consciousness through best practices, philosophy, and trends
Category Archives: Philosophy
Are You a Change Maker?
How do you push past your comfort zone, through to your learning zone, and finally into the “magic” zone that allows for real change to take place? I watched this … Continue reading
The Future of Marketing is Now
In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading
Finding Simplicity on the Other Side of Complexity
In order to deal with complexity we must embrace simplicity. In the past, I’ve talked about how marketers are becoming increasingly inundated with data, which is impacting their ability to … Continue reading
TEDxUniversityofNevada Recap: Ideas Worth Spreading
Does having an idea worth spreading fully depend on one’s ability to market it, or does the quality of the idea in and of itself solve the problem of marketing? … Continue reading
Right Brain vs. Left Brain Marketing
Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever thought about why you market the way you market? Why does marketing come easy for you when it’s … Continue reading
Integral Theory: Understanding Your Business from a Truly Holistic Perspective
I recently finished reading the book A Brief History of Everything, by Ken Wilber, who I first wrote about last year in a post entitled “An Integral Approach to Marketing.” … Continue reading
The Rise of the Chief Marketing Technologist
Marketing technology is fast becoming the eyes, ears, and hands of the organization. We use CRM databases to aggregate and analyze customer histories, email marketing platforms and QR codes to … Continue reading
The Social Media Gold Rush
Somewhere between skimming through my mostly marketing-based RSS feed on Google Reader, the print edition of Northern Nevada Business Weekly (NNBW), and the various social news feeds on my iPhone … Continue reading
Marketing Fusion
A guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Where does social media best fit into the overall marketing strategy for a company? By definition holistic marketing examines businesses … Continue reading
Evolve or Die: The Future of Online Communication with Kyle Lacy
On November 20th, the Reno-Tahoe American Marketing Association will have the privilege of hosting author and Principal of Marketing Research and Education at ExactTarget, Kyle Lacy, who will be speaking on the … Continue reading
2012 Presidential Marketing Strategy: The Good, The Bad, and the Ugly
According to an article I read today, Reno is at the “center of the political universe.“ While I honestly can’t say whether that is true, one thing I do know is … Continue reading
Are You Optimized?
I listened to a wonderful podcast last week from MarketingProfs.com interviewing Lee Odden, CEO of TopRank Online Marketing, who also recently wrote the book Optimize: How to Attract and Engage More Customers … Continue reading
What is Your Brand’s Emotional Epicenter?
Last year the Lake Tahoe-based full-service ski resort known as Northstar California witnessed one of the weakest snow seasons in 100 years, but still somehow managed to nearly pull in double … Continue reading
Google’s ZMOT Theory and the Future of Marketing
Consumers have changed the way they approach decision-making. As a marketer, have you kept up? Or are you still using the old mental model? These are just a couple of … Continue reading
Marketing in an Era of Technological Dependence
Technology has become the force around which marketing orbits, but what would you do if access to your brand’s technological assets (email programs, databases, social media accounts, web sites, blogs) … Continue reading
A Reflection on American Culture: How Values Impact Real Behavior
Understanding the pain points of any culture, as well as the actual values of its citizens and what issues matter the most to them, is a key starting point for formulating any … Continue reading
How Patagonia’s Commitment to Sustainability Informs Their Marketing Approach
Earlier this year I noticed a feature article from one of my American Marketing Association publications entitled “Patagonia Works to Blaze New Trails in Sustainability” regarding Patagnoia’s unique approach to … Continue reading
How to Execute an Integrated Marketing Strategy Well
I recently read an article in Bloomberg BusinessWeek entitled “Integrated Marketing: If You Knew it You’d Do it,” which analyzed the need for marketing integration across a landscape that is … Continue reading
The New ABCs of Branding
When most people think of a brand, they tend to focus on “artifacts” such as the logos, names, slogans, colors, icons, shapes, sounds, and products of a brand. For example, … Continue reading
Recent Comments