Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

How to Own Your Personal Brand

When it comes to the topic of personal branding, my favorite go-to source is Dr. Bret Simmons who teaches in the College of Business at the University of Nevada, Reno. … Continue reading

April 18, 2014 · Leave a comment

Reno’s Must-Attend Marketing Workshop of 2014

In the last few months, our local Reno-Tahoe American Marketing Association chapter has been busy working on putting together our 2nd Annual Mar.ket.ing Workshop. Below is a video recap of … Continue reading

March 23, 2014 · Leave a comment

Case Study: IGT’s Global Rebrand

I recently attended a Reno-Tahoe American Marketing Association luncheon featuring branding insights from International Game Technology’s (IGT) director of corporate marketing, Maarten Löbker, and digital strategist Sean Corbett. Within the … Continue reading

March 17, 2014 · Leave a comment

Insights from the TEDxUniversityofNevada 2014 Event

Last month I had the pleasure of attending my second TEDx event at the University of Nevada, Reno (UNR). Sponsored by the UNR College of Business Online Executive MBA program, … Continue reading

February 27, 2014 · Leave a comment

Why Things Catch On

Earlier in the week a couple of us noticed a sudden spike in the number of views from one of last year’s TEDxUniversityofNevada’s talks on YouTube. Toward the end of … Continue reading

January 11, 2014 · Leave a comment

Don’t Miss the 2014 TEDxUniversityofNevada Event

The University of Nevada, Reno Online Executive MBA program in the College of Business is gearing up for its 2nd annual TEDx event, which will take place on January 24th. … Continue reading

January 8, 2014 · Leave a comment

A Roundup of 2014 Marketing Predictions

With 2014 right around the corner, what predictions do you have for how the marketing industry will fare in the coming year? Over the past few weeks, it’s been fun … Continue reading

December 29, 2013 · Leave a comment

The Best Global Brands Think Big, Act Big, and Lead

Want to know what it takes in 2013 to lead a successful brand and practice marketing well? For the best answer to this question, one need look no further than … Continue reading

October 13, 2013 · Leave a comment

Engaging Customers as Co-Creators of Value

So much is being written about the power of customers right now in the field of marketing, that I’m really excited to hear more from Dr. Peter Honebein at our next Reno-Tahoe … Continue reading

August 12, 2013 · Leave a comment

Holistic Business Coaches: Can Your Business Benefit?

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com These days it seems as if there is a business opportunity for just about anyone. Holistic ways and building smart business … Continue reading

July 20, 2013 · Leave a comment

Are You a Giver, Taker, or Matcher?

Does information flow freely throughout your organization, and are you prepared to help when help is needed? Or, do you only give away information when the benefit to you outweighs … Continue reading

June 7, 2013 · Leave a comment

Agile Marketing and the Need for Speed

My new favorite topic is agile marketing. Why? Because agile marketing is about applying agile management methods in the context of marketing, perfectly tying together some of my favorite subjects: … Continue reading

June 4, 2013 · 2 Comments

The Pull of Inbound Marketing

Is traditional marketing going away, and inbound marketing here to stay? According to Hubspot’s 175-page annual 2013 State of Inbound Marketing Annual Report: Over the past five years, marketers have … Continue reading

May 11, 2013 · Leave a comment

The Future of Marketing is Now

In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading

March 15, 2013 · Leave a comment

Is Your Brand Leveraging Augmented Reality?

I listened to a very interesting presentation earlier this week from AMA on the topic of Augmented Reality (AR) from Michelle Calloway and Allen Cass of the Reno-based graphic design company … Continue reading

February 22, 2013 · Leave a comment

Re-Thinking the Way We Market Food

Of the food and beverage commercials that aired during the Superbowl this past weekend, I couldn’t help but notice advertisements for Coke, Pepsi, Oreo cookies, Doritos, M&Ms, Taco Bell, Subway, … Continue reading

February 9, 2013 · Leave a comment

Marketing is Dead and Customers are in Control: Mobilize Your Advocates!

When it comes to influencing purchases, the need for mobilizing brand advocates is fast outpacing the use for traditional approaches to marketing … at least according to two brand advocacy … Continue reading

January 14, 2013 · Leave a comment

The Rise of the Chief Marketing Technologist

Marketing technology is fast becoming the eyes, ears, and hands of the organization. We use CRM databases to aggregate and analyze customer histories, email marketing platforms and QR codes to … Continue reading

December 11, 2012 · Leave a comment

The Social Media Gold Rush

Somewhere between skimming through my mostly marketing-based RSS feed on Google Reader, the print edition of Northern Nevada Business Weekly (NNBW),  and the various social news feeds on my iPhone … Continue reading

December 4, 2012 · 2 Comments

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