Holistic Marketing Concepts
Raising marketing consciousness through best practices, philosophy, and trends
Category Archives: Trends
The Pull of Inbound Marketing
Is traditional marketing going away, and inbound marketing here to stay? According to Hubspot’s 175-page annual 2013 State of Inbound Marketing Annual Report: Over the past five years, marketers have … Continue reading
The Future of Marketing is Now
In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading
Is Your Brand Leveraging Augmented Reality?
I listened to a very interesting presentation earlier this week from AMA on the topic of Augmented Reality (AR) from Michelle Calloway and Allen Cass of the Reno-based graphic design company … Continue reading
Re-Thinking the Way We Market Food
Of the food and beverage commercials that aired during the Superbowl this past weekend, I couldn’t help but notice advertisements for Coke, Pepsi, Oreo cookies, Doritos, M&Ms, Taco Bell, Subway, … Continue reading
Marketing is Dead and Customers are in Control: Mobilize Your Advocates!
When it comes to influencing purchases, the need for mobilizing brand advocates is fast outpacing the use for traditional approaches to marketing … at least according to two brand advocacy … Continue reading
The Rise of the Chief Marketing Technologist
Marketing technology is fast becoming the eyes, ears, and hands of the organization. We use CRM databases to aggregate and analyze customer histories, email marketing platforms and QR codes to … Continue reading
The Social Media Gold Rush
Somewhere between skimming through my mostly marketing-based RSS feed on Google Reader, the print edition of Northern Nevada Business Weekly (NNBW), and the various social news feeds on my iPhone … Continue reading
2012 Presidential Marketing Strategy: The Good, The Bad, and the Ugly
According to an article I read today, Reno is at the “center of the political universe.“ While I honestly can’t say whether that is true, one thing I do know is … Continue reading
Sephora’s Julie Bornstein on “Owning Digital Beauty”
I recently visited Sephora’s website to look for a gift for my mom, having no idea what I might buy. Through simple filtering options coupled with relevant product information supported … Continue reading
Are You Optimized?
I listened to a wonderful podcast last week from MarketingProfs.com interviewing Lee Odden, CEO of TopRank Online Marketing, who also recently wrote the book Optimize: How to Attract and Engage More Customers … Continue reading
Google’s ZMOT Theory and the Future of Marketing
Consumers have changed the way they approach decision-making. As a marketer, have you kept up? Or are you still using the old mental model? These are just a couple of … Continue reading
Have You Heard? Word of Mouth Marketing and How Storytelling Sells
Burning Man is a yearly festival that takes place in the Northern Nevada desert each August. Now in its 26th year, the event has grown considerably from its humble beginnings … Continue reading
The Social Media Strategy of the 2012 Olympics
While watching the U.S. Women’s Gymnastics 2012 Olympic Trials this past week, I suddenly found myself looking up the profiles of my favorite gymnasts on Twitter during commercial breaks, reading … Continue reading
How Patagonia’s Commitment to Sustainability Informs Their Marketing Approach
Earlier this year I noticed a feature article from one of my American Marketing Association publications entitled “Patagonia Works to Blaze New Trails in Sustainability” regarding Patagnoia’s unique approach to … Continue reading
America’s Favorite Pastime in the Digital Age
Is it any coincidence that the San Francisco Giants happen to be the most active major league baseball team on social media and that my husband also seems to spend an … Continue reading
The Democratization of Influence
The topic of social media influence has become a hot affair these days with companies like Klout, Kred, PeerIndex, Peek Analytics, ProSkore, and many others actively measuring and scoring the … Continue reading
Social Commerce with Dr. Judy Strauss
Social commerce is an emerging field driven by the explosive growth of the social Web. According to a Booz & Co. estimate, social commerce will grow to $30 billion globally … Continue reading
The “Why I Love Reno” Campaign
I originally moved to Reno-Tahoe in 2003 because I was so impressed with the area, as did countless of other Californians (dozens of whom I’ve since met) who were looking … Continue reading
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