Holistic Marketing Concepts
Raising marketing consciousness through best practices, philosophy, and trends
Evolve or Die: The Future of Online Communication with Kyle Lacy
On November 20th, the Reno-Tahoe American Marketing Association will have the privilege of hosting author and Principal of Marketing Research and Education at ExactTarget, Kyle Lacy, who will be speaking on the … Continue reading
2012 Presidential Marketing Strategy: The Good, The Bad, and the Ugly
According to an article I read today, Reno is at the “center of the political universe.“ While I honestly can’t say whether that is true, one thing I do know is … Continue reading
Sephora’s Julie Bornstein on “Owning Digital Beauty”
I recently visited Sephora’s website to look for a gift for my mom, having no idea what I might buy. Through simple filtering options coupled with relevant product information supported … Continue reading
A Holistic Marketing Success Story: Heineken
A guest post by Megan Totka It’s been three years since Heineken partnered with Cisco to overcome marketing challenges. Cisco helped change Heineken’s marketing strategy to a more holistic approach … Continue reading
Are You Optimized?
I listened to a wonderful podcast last week from MarketingProfs.com interviewing Lee Odden, CEO of TopRank Online Marketing, who also recently wrote the book Optimize: How to Attract and Engage More Customers … Continue reading
What is Your Brand’s Emotional Epicenter?
Last year the Lake Tahoe-based full-service ski resort known as Northstar California witnessed one of the weakest snow seasons in 100 years, but still somehow managed to nearly pull in double … Continue reading
How Did You Hear About Us?
A guest post by Megan Totka, Chief Editor of ChamberofCommerce.com With an abundance of marketing techniques available for businesses, how do you know which one is bringing in revenue for your company? … Continue reading
Google’s ZMOT Theory and the Future of Marketing
Consumers have changed the way they approach decision-making. As a marketer, have you kept up? Or are you still using the old mental model? These are just a couple of … Continue reading
Marketing in an Era of Technological Dependence
Technology has become the force around which marketing orbits, but what would you do if access to your brand’s technological assets (email programs, databases, social media accounts, web sites, blogs) … Continue reading
Have You Heard? Word of Mouth Marketing and How Storytelling Sells
Burning Man is a yearly festival that takes place in the Northern Nevada desert each August. Now in its 26th year, the event has grown considerably from its humble beginnings … Continue reading
A Reflection on American Culture: How Values Impact Real Behavior
Understanding the pain points of any culture, as well as the actual values of its citizens and what issues matter the most to them, is a key starting point for formulating any … Continue reading
The “Art” of Marketing of Reno’s Artown Festival
Artown is a month-long celebration of art in Reno, Nevada. What originally began 17 years ago as a vision among local civic leaders, business people, and the arts community to … Continue reading
The Social Media Strategy of the 2012 Olympics
While watching the U.S. Women’s Gymnastics 2012 Olympic Trials this past week, I suddenly found myself looking up the profiles of my favorite gymnasts on Twitter during commercial breaks, reading … Continue reading
Diamonds Revealed at the 2012 Reno-Tahoe AMA Ace Awards
After several weeks of sourcing nominations, notifying nominees, finalizing entries, and having the Charleston, South Carolina AMA Chapter complete the judging process for the Reno-Tahoe American Marketing Association’s annual Ace … Continue reading
How Patagonia’s Commitment to Sustainability Informs Their Marketing Approach
Earlier this year I noticed a feature article from one of my American Marketing Association publications entitled “Patagonia Works to Blaze New Trails in Sustainability” regarding Patagnoia’s unique approach to … Continue reading
2012 Reno-Tahoe AMA Ace Awards Preview
This year the Reno-Tahoe American Marketing Association has turned its annual marketing awards event inside out: rather than have locals submit a fee along with a list of reasons as to why … Continue reading
Why Your Company Should Adopt a Personal Branding Strategy
Why is personal branding just as important for yourself as it is for your company and its overall marketing efforts? Well, that’s a question I certainly couldn’t have answered a … Continue reading
How to Execute an Integrated Marketing Strategy Well
I recently read an article in Bloomberg BusinessWeek entitled “Integrated Marketing: If You Knew it You’d Do it,” which analyzed the need for marketing integration across a landscape that is … Continue reading
America’s Favorite Pastime in the Digital Age
Is it any coincidence that the San Francisco Giants happen to be the most active major league baseball team on social media and that my husband also seems to spend an … Continue reading
Recent Comments