Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

A Roundup of 2014 Marketing Predictions

With 2014 right around the corner, what predictions do you have for how the marketing industry will fare in the coming year? Over the past few weeks, it’s been fun … Continue reading

December 29, 2013 · Leave a comment

How to Build a Regional Marketing Effort

Last week I listened to a panel discussion at the monthly Reno-Tahoe American Marketing Association luncheon about how Midtown, the Riverwalk district of Reno, and Downtown each market themselves independently and … Continue reading

October 29, 2013 · Leave a comment

The Best Global Brands Think Big, Act Big, and Lead

Want to know what it takes in 2013 to lead a successful brand and practice marketing well? For the best answer to this question, one need look no further than … Continue reading

October 13, 2013 · Leave a comment

Our Collective Marketing Consciousness

A long-running tag line of this blog has been “raising marketing consciousness through best practices, philosophy, and trends.” When I refer to marketing consciousness, what I’m really talking about is … Continue reading

August 27, 2013 · Leave a comment

Re-Thinking the Purpose of Networking

After hearing so much buzz about Porter Gale’s new book, Your Network is Your Net Worth, I decided it might be a good idea to pick it up and read … Continue reading

August 24, 2013 · Leave a comment

Engaging Customers as Co-Creators of Value

So much is being written about the power of customers right now in the field of marketing, that I’m really excited to hear more from Dr. Peter Honebein at our next Reno-Tahoe … Continue reading

August 12, 2013 · Leave a comment

Holistic Business Coaches: Can Your Business Benefit?

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com These days it seems as if there is a business opportunity for just about anyone. Holistic ways and building smart business … Continue reading

July 20, 2013 · Leave a comment

Reno’s “Biggest Little City” Campaign

Last year I wrote a very popular post entitled “The ‘Why I love Reno’ Campaign,” which basically talked about the many failed attempts at re-branding the City of Reno or more … Continue reading

July 10, 2013 · 3 Comments

Celebrating the Top Reno-Tahoe Marketing Strategies

Last week, the Reno-Tahoe American Marketing Association held its annual Ace Awards event celebrating the top local strategies and campaigns in marketing. Every year I look forward to this event … Continue reading

July 1, 2013 · Leave a comment

Are You a Giver, Taker, or Matcher?

Does information flow freely throughout your organization, and are you prepared to help when help is needed? Or, do you only give away information when the benefit to you outweighs … Continue reading

June 7, 2013 · Leave a comment

Agile Marketing and the Need for Speed

My new favorite topic is agile marketing. Why? Because agile marketing is about applying agile management methods in the context of marketing, perfectly tying together some of my favorite subjects: … Continue reading

June 4, 2013 · 2 Comments

Bringing Out the Creativity in Your Employees

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com A creative approach to your marketing strategy will do wonders for your business. It will help paint pictures for your potential … Continue reading

May 20, 2013 · Leave a comment

The Pull of Inbound Marketing

Is traditional marketing going away, and inbound marketing here to stay? According to Hubspot’s 175-page annual 2013 State of Inbound Marketing Annual Report: Over the past five years, marketers have … Continue reading

May 11, 2013 · Leave a comment

2013 AMA Leadership Summit Recap

The annual American Marketing Association Leadership Summit took place this year from April 26th – 28th in Chicago, and it couldn’t have been more of an enlightening, inspiring, and jam-packed … Continue reading

April 29, 2013 · Leave a comment

Are You a Change Maker?

How do you push past your comfort zone, through to your learning zone, and finally into the “magic” zone that allows for real change to take place? I watched this … Continue reading

April 24, 2013 · Leave a comment

Get Found, Look Good, Create Emotion

According to Brian Williams, founder of the Reno, Nevada-based non-profit  ThinkKindness.org, the primary marketing goals of the organization are to “get found, look good, and create emotion.” With the mission of inspiring measurable … Continue reading

April 19, 2013 · Leave a comment

Get Involved with Your Local American Marketing Association Chapter!

The goal of the American Marketing Association is to be the source for marketing education, networking, and career development.  The American Marketing Association is one of the largest professional associations … Continue reading

April 17, 2013 · Leave a comment

The Race to Find a Marketing Solution

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com In this day and age, it seems most small businesses have the same marketing strategy. Having just come out of a … Continue reading

March 19, 2013 · Leave a comment

The Future of Marketing is Now

In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading

March 15, 2013 · Leave a comment

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