Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

2013 AMA Leadership Summit Recap

The annual American Marketing Association Leadership Summit took place this year from April 26th – 28th in Chicago, and it couldn’t have been more of an enlightening, inspiring, and jam-packed … Continue reading

April 29, 2013 · Leave a comment

Are You a Change Maker?

How do you push past your comfort zone, through to your learning zone, and finally into the “magic” zone that allows for real change to take place? I watched this … Continue reading

April 24, 2013 · Leave a comment

Get Found, Look Good, Create Emotion

According to Brian Williams, founder of the Reno, Nevada-based non-profit  ThinkKindness.org, the primary marketing goals of the organization are to “get found, look good, and create emotion.” With the mission of inspiring measurable … Continue reading

April 19, 2013 · Leave a comment

Get Involved with Your Local American Marketing Association Chapter!

The goal of the American Marketing Association is to be the source for marketing education, networking, and career development.  The American Marketing Association is one of the largest professional associations … Continue reading

April 17, 2013 · Leave a comment

The Race to Find a Marketing Solution

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com In this day and age, it seems most small businesses have the same marketing strategy. Having just come out of a … Continue reading

March 19, 2013 · Leave a comment

The Future of Marketing is Now

In the past few days I’ve noticed a lot of talk about the future of marketing. Specifically, I listened to an excellent call this week sponsored by the American Marketing Association … Continue reading

March 15, 2013 · Leave a comment

Finding Simplicity on the Other Side of Complexity

In order to deal with complexity we must embrace simplicity. In the past, I’ve talked about how marketers are becoming increasingly inundated with data, which is impacting their ability to … Continue reading

March 9, 2013 · Leave a comment

Is Your Brand Leveraging Augmented Reality?

I listened to a very interesting presentation earlier this week from AMA on the topic of Augmented Reality (AR) from Michelle Calloway and Allen Cass of the Reno-based graphic design company … Continue reading

February 22, 2013 · Leave a comment

TEDxUniversityofNevada Recap: Ideas Worth Spreading

Does having an idea worth spreading fully depend on one’s ability to market it, or does the quality of the idea in and of itself solve the problem of marketing? … Continue reading

February 13, 2013 · Leave a comment

Re-Thinking the Way We Market Food

Of the food and beverage commercials that aired during the Superbowl this past weekend, I couldn’t help but notice advertisements for Coke, Pepsi, Oreo cookies, Doritos, M&Ms, Taco Bell, Subway, … Continue reading

February 9, 2013 · Leave a comment

Right Brain vs. Left Brain Marketing

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever thought about why you market the way you market? Why does marketing come easy for you when it’s … Continue reading

January 21, 2013 · Leave a comment

Marketing is Dead and Customers are in Control: Mobilize Your Advocates!

When it comes to influencing purchases, the need for mobilizing brand advocates is fast outpacing the use for traditional approaches to marketing … at least according to two brand advocacy … Continue reading

January 14, 2013 · Leave a comment

Integral Theory: Understanding Your Business from a Truly Holistic Perspective

I recently finished reading the book A Brief History of Everything, by Ken Wilber, who I first wrote about last year in a post entitled “An Integral Approach to Marketing.” … Continue reading

January 13, 2013 · Leave a comment

It’s a Wonderful Life

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever wondered how your business would run without thinking about it holistically? It would be like Bedford Falls without … Continue reading

December 20, 2012 · Leave a comment

The Rise of the Chief Marketing Technologist

Marketing technology is fast becoming the eyes, ears, and hands of the organization. We use CRM databases to aggregate and analyze customer histories, email marketing platforms and QR codes to … Continue reading

December 11, 2012 · Leave a comment

Book Review: The Smart Marketer’s Toolbox

I recently finished reading The Smart Marketer’s Toolbox by Eric Schulz, which I first heard about from Jim Stengel after reading his recommendation on Twitter (how’s that for influence?). I was initially drawn … Continue reading

December 5, 2012 · 2 Comments

The Social Media Gold Rush

Somewhere between skimming through my mostly marketing-based RSS feed on Google Reader, the print edition of Northern Nevada Business Weekly (NNBW),  and the various social news feeds on my iPhone … Continue reading

December 4, 2012 · 2 Comments

Marketing Fusion

A guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Where does social media best fit into the overall marketing strategy for a company? By definition holistic marketing examines businesses … Continue reading

November 21, 2012 · 1 Comment

Evolve or Die: The Future of Online Communication with Kyle Lacy

On November 20th, the Reno-Tahoe American Marketing Association will have the privilege of hosting author and Principal of Marketing Research and Education at ExactTarget, Kyle Lacy, who will be speaking on the … Continue reading

November 11, 2012 · Leave a comment

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