Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

What is Holistic Marketing?

According to Chief Marketing Technologist blogger Scott Brinker, “If ever you wanted evidence of just how sweeping and fragmented “marketing” is, try making a list of every kind of marketing out there. It starts simple enough, with search marketing, email marketing, product marketing, viral marketing — next thing you know, you have over a hundred terms!” What I particularly like about this post entitled “131 Different Kinds of Marketing” is that it underscores the importance of being able to look at the big picture of marketing and see the forest for the trees when making decisions about what types of marketing strategics and tactics you plan to engage in, why each matters to your business, and how each type aligns best with your overall marketing goals.

In short, this is exactly what “holistic marketing” is all about! It’s not looking at the discipline of marketing from the standpoint of each individual component, but rather taking everything into account that affects a particular marketing strategy or approach, and understanding what marketing means from that angle.

In September of 2012 I wrote a post for the Chamber of Commerce entitled “Holistic Marketing: The Need for a Big Picture Approach to Marketing,” which you can read for my full overview of what “holistic marketing” is all about.

Holistic Marketing Defined

“Holistic marketing” is not only a new marketing paradigm, but it provides a new way of looking at a business.  Here are a couple of definitions I’ve come across from other sources to better clarify the concept:

  • “A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers. It attempts to develop and maintain multiple perspectives on the company’s commercial activities.” (Source)
  • “A holistic marketing concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that ‘everything matters’ with marketing and that a broad, integrated perspective is necessary to attain the best solution. Four main components of holistic marketing are: relationship marketing, integrated marketing,  internal marketing, and socially responsible marketing.” (Source)

2 comments on “What is Holistic Marketing?

  1. “What is Holistic Marketing? Holistic Marketing Concepts for Business” was indeed a marvelous post,
    cannot help but wait to examine far more of ur postings. Time to waste a bit of time on the web lmao.
    Thanks for your time ,Van

  2. Dena
    April 20, 2013

    Have you ever considered publishing an e-book or guest authoring on other blogs?
    I have a blog based on the same information you discuss and would really like to have you share some stories/information.
    I know my subscribers would appreciate your work. If you’re even remotely interested, feel free to shoot me an e-mail.

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