International Marketing Strategy at Warner Bros. (3 of 3)
In the previous two posts I wrote about how a movie trailer is conceptualized, created, and brought to market, as well as what the overall feature film marketing process looks … Continue reading
The Big Picture: Feature Film Marketing at Warner Bros. (2 of 3)
Because having the sharpest trailer or securing the best talent used to all but guarantee a movie’s success, the process of taking a film’s message to market has become a … Continue reading
The Trailer Marketing Process at Warner Bros. (1 of 3)
The hallmark of a good movie trailer has a lot in common with People Magazine’s annual “Sexiest Man Alive” list in that it should always piqué interest, build suspense, and … Continue reading
Megatrends in Business: The Rise of Conscious Capitalism
I just finished reading the book Freefall: America, Free Markets, and the Sinking of the World Economy by Joseph Stiglitz, a Nobel-prize winning economist and former Chief Economist of the World Bank. … Continue reading
The Marketing of Reno-Tahoe for a 2022 Olympic Bid
This week I attended the November Reno-Tahoe American Marketing Association luncheon featuring Jon Killoran, CEO of the Reno-Tahoe Winter Games Coalition whose mission is to promote the Olympic movement within our … Continue reading
Why Smart Companies Fail to Turn Knowledge into Action
Developing, integrating, managing, and measuring a social media program provides heavily compartmentalized companies with the potential for enhanced collaboration, increased departmental efficiency, cost reductions, and of course, business growth. While … Continue reading
The Beauty of a Business Blog
Whether you are Southwest Airlines maintaining one blog as a powerful, centralized hub for customer interactions, or Zappos.com managing 13 different blogs for the purposes of reaching different types of … Continue reading
The Holistic Brand Building Strategy of Zappos.com
Today I attended the American Advertising Federation luncheon to hear more from Lynn Dizon, Assistant Brand Marketing Manager at the wildly successful Las Vegas-based online retailer Zappos.com, where she shared … Continue reading
An Integral Approach to Marketing
Ken Wilber is an integral philosopher who has been heralded as “the most comprehensive philosophical thinker of our times” and “the most influential integral thinker in the world today.” His … Continue reading
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