15 Must-Follow Marketing Experts

Since first joining Twitter and subscribing to countless RSS feeds relating to marketing over the course of the past several months, there have been certain individuals who have consistently stood out for me over time amid all of the noise and distractions that come with participating in social media.

As a grad student working toward my Masters in Business Administration with an emphasis in Marketing, I am constantly looking for cutting edge research, relevant news, thought-provoking ideas, and valuable content to help me further my thinking about the industry and to keep pace with the changes that are taking place in the business landscape around us.

With that being said, below is my list of “Top 15 Marketing Minds” that everyone should be following and why (in ascending order based on total number of Twitter followers):

  1. Ashley Zeckman – @azeckman
    Marketing Manager for TopRank Marketing who puts out consistent, straightforward, and relevant content. You can find a list of her blog posts here.
  2. Larry Devincenzi  – @larrydevincenzi
    Managing Partner of SmartBrand LLC based in Reno, NV who has produced campaigns for such clients as Microsoft and CommRow, Reno’s first urban adventure destination. Follow his blog here.
  3. Derrick Daye  – @TheBlakeProject
    Managing Partner and Brand Consultant at The Blake Project, based in Los Angeles, who has worked with the White House Press Corps, Johnson & Johnson, and the National Basketball Association.  Click here to follow his blog.
  4. Jim Stengel@JimStengel
    Former CMO at Procter & Gamble. Author of Grow, How Ideals Power Growth and Profit at the World’s Greatest Companies.  Adjunct Professor at UCLA’s Anderson School of Business. Follow his blog here.
  5. Park Howell  – @ParkHowell
    Ad agency owner and sustainable storyteller based in Phoenix, AZ who focuses on clients that “dare to make the world around us better.” Visit his web site for more information about his work.
  6. HeidiCohen@heidicohen
    Adjunct Professor at NYU. Teaches graduate level courses in interactive and online marketing. Columnist for various web sites. Runs Riverside Marketing Strategies. You can follow her blog here.
  7. Michael Brenner@BrennerMichael
    Senior Director of Global Integrated Marketing at SAP who blogs at B2B Marketing Insider.
  8. Carol Phillips – @carol_phillips
    Notre Dame Marketing professor and brand strategist with over 30 years experience in marketing, advertising, research and communications at major ad agencies and consumer marketing firms. President of an independent market research & consulting firm; specializes in millenials. You can follow her blog here.
  9. Rohit Bhargava@rohitbhargava
    Teaches marketing at Georgetown University and is a frequent keynote speaker at business events like the World Communication Forum in Davos and TEDx. Currently a member of the Global Strategy & Planning group at Ogilvy who has written nearly 1,000 pieces of marketing advice on his personal blog Influential Marketing. Best selling author of Personality Not Included. His writing has been featured in Fast Company, Inc, PRWeek (UK), MarketingChina, and the New York Times.
  10. Kyle Lacy@kyleplacy
    Principal, Marketing Research and Education at @ExactTarget, which is a leading global provider of interactive marketing solutions.  Author of Twitter Marketing for Dummies and Branding Yourself. Click here to visit his website.
  11. Mark Schaefer@markwschaefer
    Consultant, Rutgers University college professor, and author of the best-selling books The Tao of Twitter and Return on Influence. Schaefer runs a highly successful marketing blog. Clients he has worked with include AARP, AT&T, Cisco, and Johnson & Johnson, among others. He has been a keynote speaker at major conferences around the U.S. and in 2012, he was named by Forbes magazine as a “Top 50 social media power influencer” of the world. More info about Mark available here.
  12. Olivier Blanchard@thebrandbuilder
    Principal at BrandBuilder Marketing, a Greenville, SC-based brand consulting and marketing management firm.  Author of Social Media R.O.I.
  13. Jeff Bullas@jeffbullas
    Consultant, coach, mentor, and speaker who works with companies to optimize their online presence. Bullas has a background in economics and has spent the majority of his career involved in the information technology, telecommunications, and the web industries. His blog receives over 100,000 hits per month and  is read in 115 countries.
  14. Ann Handley@MarketingProfs
    Chief Content Officer of MarketingProfs, which provides strategic and tactical marketing know-how and training for marketing and business professionals. Writes a monthly column for Entrepreneur Magazine as well as contributes regularly to the MarketingProfs Daily Fix blog. Co-founder of ClickZ, one of the first sources of interactive marketing news and commentary. Contributor to The Huffington Post, American Express OPEN Forum, Mashable. Previously worked as business editor and writer for trade and consumer publications.
  15. Brian Solis@briansolis
    Solis is a systems thinker who has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture. He has led new media business and marketing efforts for Web 2.0 startups and celebrities. He is the author of The End Of Business As Usual and Engage. His blog is ranked among the top 10 marketing blogs in the AdAge Power 150.

Now it’s your turn: are you already following any of the above-mentioned experts? Have you read any of their books? Who else do you think is missing from this list? Please feel free to comment below and leave your thoughts and opinions on the topic!

6 comments

  1. I believe you guys are the giants, and I will really like to stand on your shoulders. I obtained an M.sc degree in Marketing Management from the Manchester Metropolitan University, United Kingdom and now work for an integrated marketing communications Company in Lagos Nigeria. However, I am thinking of setting up my own small marketing consultancy firm, since my present role does not allow me to utilize all the things I have learnt on the Msc programme. Your suggestions will be highly valued and appreciated.

    Thanks
    Muhammed Abdullahi

    • Muhammed – Thanks for stopping by. I would suggest that you set up an account on Google, and start searching the Internet for blogs that you find interesting. As you find blogs that are of interest to you, you can subscribe to them via RSS in Google Reader. That way, every day when you log into Google you can have a centralized location for news relating to your business interests. All of the above-mentioned individuals eitehr have blog about marketing or write about marketing. I would suggest you begin by following them on Twitter.

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