The New ABCs of Branding
When most people think of a brand, they tend to focus on “artifacts” such as the logos, names, slogans, colors, icons, shapes, sounds, and products of a brand. For example, … Continue reading
Social Commerce with Dr. Judy Strauss
Social commerce is an emerging field driven by the explosive growth of the social Web. According to a Booz & Co. estimate, social commerce will grow to $30 billion globally … Continue reading
The “Why I Love Reno” Campaign
I originally moved to Reno-Tahoe in 2003 because I was so impressed with the area, as did countless of other Californians (dozens of whom I’ve since met) who were looking … Continue reading
5 Reasons to Use TweetChat for Your Business
Earlier this week I participated in my first TweetChat with none other than Erik Deckers and Jason Falls, two well-known, no-nonsense social media experts who most recently wrote the the … Continue reading
Millennial Marketing Perspectives with Chelsea Hejny
Earlier this week I interviewed Chelsea Hejny, who is a business student majoring in marketing at the University of Nevada, Reno. She currently serves as the student chapter president for … Continue reading
The Core Marketing Strategy of Apple
I was first introduced to Apple in the mid-1980s, when I would visit my uncle Tom’s house and play “Dungeons and Dragons” on his Macintosh for hours. Complete with a … Continue reading
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