Diamonds Revealed at the 2012 Reno-Tahoe AMA Ace Awards

After several weeks of sourcing nominations, notifying nominees, finalizing entries, and having the Charleston, South Carolina AMA Chapter complete the judging process for the Reno-Tahoe American Marketing Association’s annual Ace Awards  and 30th Anniversary celebration recognizing local marketing excellence, last week the winners across 12 different categories were announced at Downtown Reno’s Siena Hotel and Casino(For an overview of the PowerPoint presentation, please click here.  And, for a slideshow of photos from the event, click here.)

The winners for the different award categories were as follows:

Excellence in Marketing Award Categories

  1. “Best in Web and Digital Design” – KPS|3
    KPS|3 was recognized for getting in touch with their wild side and launching their website, which is interactive and highlights the team that makes up KPS|3.
  2. “Best in Mobile” –  Dibbs
    Dibbs knows that finding events and entertainment going on around you is difficult and time-consuming, which is why they created a one-stop resource to find all events with just a single click. More info at
  3. “Best in Social Media”- CAMPO (The Abbi Agency)
    CAMPO’s goal of raising awareness and creating buzz around their new restaurant was achieved by engaging with their audience and taking them behind the scenes at CAMPO. The Abbi Agency worked to introduce new customers to the restaurant as well as to the people making their food with their “Back of the House” videos. More info available at
  4. “Best in Print” –  Peppermill’s Circus English Campaign for Edge Nightclub
    The Peppermill’s Circus English campaign was truly a team effort from concept to execution. EDGE staff created costumes and props, stared as models, and distributed the marketing materials locally and through social media. With this strategy, they successfully created a unique party experience. More info in this short video about the photo shoot for the print campaign.
  5. “Best in Public Relations” – ShortStack (The Abbi Agency)
    Shortstack created a Facebook platform that competes with large companies nationally, and The Abbi Agency worked to pull in national media coverage as well as to provide Reno with exposure as a hub for tech companies. More info at
  6. “Best in Radio” – BurgerMe (Reno Media Group)
    BurgerMe created a contest, “Build a Perfect Burger,” that involved the entire community and challenged them to create new burger recipes. This contest helped brand BurgerMe’s menu and brought attention to the different burger fixings BurgerMe offered. More info on the radio campaign is here.
  7. “Best in Video” – Greater Nevada Credit Union (Ding Communications)
    Greater Nevada Credit Union created spots with scenarios everyone can relate to. Per the research, they focused their messaging on those who are literally fed up with their current vehicle. Greater Nevada Credit Union provides a cure for “ECS” Embarrassing Car Syndrome through their auto loans. More info about the campaign as well as a link to the video is available through Ding Communications’ web site, here.
  8. “Best in Cause-Related Marketing”Veterans Guest House (GoodStanding)
    The Veterans Guest House campaign goal was to win $25,000 through Home Depot’s Aprons in Action Facebook contest. The Veterans Guest House worked with local media and social networks to encourage people to vote, eventually winning both a $25,000 and a $250,000 cash prize. More info regarding their campaign is here.
  9. “Best in Guerilla Marketing” – Squeeze In
    Squeeze In Restaurant set out to expand their social media presence and increase visibility and reach of multiple communication channels. There usage soon became an addiction as they added more channels to connect and share their message. More info at
  10. “Best Integrated Marketing Strategy” – Renown Health’s “Remarkable” Campaign (The Glenn Group)
    Renown Health’s “Remarkable” campaign was designed to solidify Renown Health’s position as the leading healthcare network in the region; to provide an “umbrella” under which all of Renown’s messaging could fit; and to show how Renown is able to place that advanced technology into the hands of the region’s most skilled physicians. More info on the Remarkable Campaign can be found at

“Peoples Choice” and  “Influencer of the Year” Award

For the “Peoples Choice Award” voting was turned over to the community at large to find out which marketing strategy was everyone’s favorite for 2011. And after more than 700 votes, Jimmy Bean’s Wool took third place for their Knit Red campaign, which promoted heart health and women’s heart issues. By far, their efforts to promote heart health far surpassed the National Campaign. More info about their overall marketing efforts is available in this blog post by Marie Wiere entitled, “Jimmy Bean’s Wool: Going Where Yarn Has Never Gone Before.”

As for the second place winner, The Humane Society of Truckee-Tahoe was awarded for their ability to raise money for a new shelter through a two-pronged marketing campaign, which was led by SmallPond Studio of Truckee. More info about their overall marketing efforts is available in a previous blog post I have written entitled “Non-Profit Marketing Excellence at the Humane Society of Truckee-Tahoe.”

Finally, the first award place award went to Camie Cragg of Camie Cragg Fitness. One fan said she “uses social media to keep in touch with PEOPLE and show them how much she cares, not just to market her business. She is an inspiration!” More info about her marketing strategy is available in this blog post by Kristin Stith, “Trainer Goes Viral: Camie Cragg Fitness Meets Facebook.

And on a final note, the “Influencer of the Year” award went to Stan Byers of Stancan Design for his influence in the marketing community. You can read more information about him at his web site,

Congratulations to all of this year’s award winners! Now, it’s your turn: what is your favorite marketing campaign and why? What trends do you see coming out of this year’s event? Who would you have liked to seen nominated in 2011 that wasn’t? What businesses and agencies are doing an impressive job thus far in 2012 that stand out?


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