Last month I had the unique opportunity of attending the inaugural TEDxUniversityofNevada event, sponsored by the University of Nevada, Reno College of Business. For those who aren’t familiar with TED events, TED (which stands for “Technology, Entertainment and Design”) is a non-profit organization that was founded in 1984, dedicated to the concept of ideas worth spreading. You can learn more about TED here.
Of the 18 speakers who gave talks at TEDxUniversityofNevada, countless insights were uncovered. To watch any or all of the videos, please check out this link to the playlist on YouTube. Below are links to some recent posts I wrote for TEDx recapping my insights from the event:
- Uncovering Meaning in Tragedy – In 1949, psychiatrist Viktor Frankl wrote a memoir documenting his experiences inside the confines of four different Nazi death camps entitled Man’s Search for Meaning. His main argument: while we cannot avoid suffering, we can choose how to cope with it, find meaning in it, and move forward with renewed purpose (read more)
- On Redefining Purpose and the Pursuit of Happiness – One of my favorite talks from the TEDxUniversityofNevada event came from Logan LaPlante, a 13 year old self-described ‘curious and creative wingnut,’ whose currently taking a non-traditional path in his education (read more)
- What Ripples Will You Create With the Movement of Your Life? – How many times in your life do you think you’ve had a life-altering, positive impact on someone without ever even realizing it? According to Drew Dudley, who gave a recent TEDx talk in Toronto, it may be more often than you think (read more)
- Entrepreneurial Insights from Northern Nevada – While having an environment that’s conducive to business is just one prerequisite for entrepreneurial success, having the vision, passion, mission, and energy to bring it all together are quite another (read more)
- The Rise of Social Entrepreneurship – Unlike traditional business entrepreneurs, social entrepreneurs primarily seek to generate “social value” rather than profits alone. Social entrepreneurs act as the change agents for society (read more)
- Keeping The Conversations Alive – On September of 2011, 11 people died and 69 were injured when a plane crashed near the grandstands at the annual Reno Air Races event. Dr. Michael Morkin, ER Physician at Renown Health, recounted his experience leading the trauma effort at the hospital (read more)
When looking at the function of marketing from a holistic perspective, the strategies and tactics we employ are really just about the steps we take to bring awareness to a product, service, cause, issue, or idea worth sharing. How we tell that story, and whether or not it resonates with people and catches on fire, has everything to do with marketing, be it a strategic or personal effort.
For some specific examples of cause marketing-in-action from this event, listen to how eighth grade student Veronika Scavacini talks about the way she raised money and awareness for her cause to bring clean drinking water to Africa through social media, or how Ryan Dolan, CEO of Dolan Automotive group discusses growing his company’s Facebook presence from 0 to 30,000 people by initiating a charitable project to give back to the community and take their brand’s awareness to new heights.
Now it’s your turn: Do you think having an idea worth spreading really boils down to the marketing of the idea itself in order to gain traction, or is the quality of the idea good enough to take care of it’s own marketing process?
Photo Credit: http://www.tedxuniversityofnevada.org