The goal of the American Marketing Association is to be the source for marketing education, networking, and career development. The American Marketing Association is one of the largest professional associations for marketers on the globe with over 30,000 members, 76 professional chapters, and 250 collegiate chapters. If you are based in the Reno-Tahoe area and interested in marketing, I highly suggest you check out the following upcoming events and/or links below:
- May 2nd: First Annual mar.ket.ing workshop – The first annual mar·ket·ing workshop will be held Thursday, May 2nd from 4pm to 7:30pm at the University of Nevada, Reno’s Joe Crowley Student Union. Hosted by 10 local marketing professionals in the form of 10, 30-minute educational sessions over the course of two tracks, this event is geared toward marketers and small business owners who want to expand their marketing knowledge and find innovative ways to grow their presence. For more information and a full list of speakers and topics, please visit www.renoama.com/workshop.
- First Annual Northern Nevada Small Business Marketing Survey – In conjunction with the mar.ket.ing workshop, the Reno-Tahoe AMA is hosting a survey to take a pulse on the state of marketing in Reno. We are surveying Reno-Tahoe based businesses to get an idea for how the “average” business in the area is marketing itself. For example,what does an “average” marketing budget look like based on company size, and what percentage of companies have in-house marketing staff vs. a dedicated agency? This survey will close at the end of the month and our chapter will publish a white paper to go out to all who participated in the survey.
- May 29th: Quarterly “AMA in the AM” Breakfast – This quarter’s “AMA in the AM” will be held at Swill in Reno. This is an excellent opportunity for marketers to spend more time getting to know one another and for discussing issues and ideas.
- Late June: Annual Ace Awards Event – In 2012, the Reno-Tahoe AMA placed a twist on its traditional Ace Awards event by having marketing professionals nominate outstanding examples of marketing in the community as opposed to having marketing professionals submit their own entries. We had a great turnout. For a recap of last year’s event, read “Diamonds Revealed at the Reno-Tahoe AMA 2012 Ace Awards.” More details soon on our 2013 event at www.renoama.com.
In addition to all of this, our President Elect and myself will be attending the annual American Marketing Association Leadership Conference in Chicago at the end of the month. We’re looking forward to hearing from the lineup up guest speakers, meeting other AMA chapter leaders, and bringing some more great ideas back to the region.
How to Get Involved
Our chapter is growing and it’s an exciting time to be involved in marketing. Below are a couple of recent videos from long time Reno-Tahoe AMA chapter members regarding the value they have found from being a member:
Ronele Klingensmith, President and Owner at RKPR, Inc.
Stephanie Kruse, President and Owner at KPS3
In closing, if you’re a marketing professional and not involved in a local American Marketing Association chapter, consider looking into membership locally as a source for continued learning and education, access to great resources, as well as the opportunity to regularly meet other marketing professionals in your area. Visit www.jointheama.com for more info.