Celebrating the Top Reno-Tahoe Marketing Strategies

Last week, the Reno-Tahoe American Marketing Association held its annual Ace Awards event celebrating the top local strategies and campaigns in marketing. Every year I look forward to this event because it’s a great way to learn more about what great work the various businesses and agencies in our community are conducting. It’s also a chance to learn more about what strategies are working, what made them successful, and why they’re being noticed. Not to mention it’s also a great environment to catch up with fellow marketing and business professionals within the community.

Below is a picture of our 2013 board, who helped make this year’s event possible:

AMA Board 2013

The event was held at the Freight House District adjacent to the Reno Aces baseball stadium, and hosted by University of Nevada, Reno Associate Professor of Public Relations, Todd Felts. All photos were taken by our sponsor, Frank Haxton of Digiman Studio:

Ace Awards 2013

In terms of the winners, the award winners for each category were as follows:

  1. Best in Web/Digital: Noble Studios
  2. Best in Mobile: Access Pass & Design
  3. Best in Social: SoDo Restaurant + Bar (Dotted and Crossed Marketing)
  4. Best in Print: UNR Football “Saturdays are for Football” (Bauserman Group)
  5. Best in Public Relations: TEDxUniversityofNevada Event (The Abbi Agency)
  6. Best in Radio: Reno Aces (Brand Lab)
  7. Best in Video: Greater Nevada Credit Union (Ding Communications)
  8. Best in Cause-Related: Committee to Aid Abused Women (Reno Wired)
  9. Best Event: Project Vesto (NIREC/GOED)
  10. Best in Direct Marketing: Basecamp Hotel (Fresh and Clean Media)
  11. Best Integrated MarketingNevada Museum of Art “Just Gogh”
  12. People’s Choice (with over 400 votes): Reno-Sparks Convention and Visitors’ Authority Mobile App (KPS3)
  13. Influencer of the  Year: Abbi Whitaker, The Abbi Agency

For more detail on all nominees and why the campaigns were nominated, please view the presentation below:

The Process

After the board spent the previous year sourcing nominations, more data on each campaign or strategy was collected from all 33 nominees, packaged and sent off to the judges. The judging panel was comprised of North Carolina AMA board members, Reno-Tahoe AMA board members, and Reno-Tahoe AMA members, which created a diverse mix of marketing professionals who were involved in the judging process. Eleven of 13 award winners were selected from this judging process, with the exception of the “People’s Choice” award and “Influencer of the Year.”

For “People’s Choice,” voting was opened up to the general public through social media, email campaigns, and announcements made at events. After collecting over 400 votes from the community, the  “People’s Choice” award went to the RSCVA for their mobile app. “Influencer of the Year” went to Abbi Whitaker, owner of The Abbi Agency, for all of her work in the marketing and business community over the past year, including her most recent effort to publicize the “Biggest Little City.”

Influencer of the Year

Overall it was a great event and we look forward to making next year’s even bigger and better!

(Photo Credit)

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