Everything You Need to Know About Social Selling

Matt Heinz is a marketing and sales expert who not only talks the talk, but walks the walk. As President and CEO of the Seattle-based Heinz Marketing, he has a rather impressive growth story, having built his company from $0 – $1M+ in revenue over the past five years, starting out with little more than a “laptop and a bus pass.” Below is a video overview:

In short, Matt built his agency through a combination of relationships, content marketing, and genuine skill. I first came across Matt by finding his marketing blog “Matt on Marketing,” which led to my following him on Twitter. He regularly put out quality content, and pretty soon his blog quickly became one of my favorite go-to resources for the latest marketing information.

In short, he is a master at finding and engaging prospects digitally through both active targeting and relevant content … which is no surprise, as his agency’s mission is to “help their clients achieve sustained sales success by growing revenue from existing customers and cost effectively identifying and winning new customers.”  What’s more, he has the numbers to prove it, having grown his email list from 1,500 people to over 25,000, his average number of website visits from 1,200/month to over 25,000/month, and his Twitter followers from 2,000 to over 41,000.

How to Find, Influence, and Convert More Business Via the Social Web

Earlier this week, Matt spoke to the Reno-Tahoe American Marketing Chapter about the topic of social selling – specifically, how to “find, influence, and convert more business via the social web.” A link to the full presentation is below:

Some of the key takeaways for me from this presentation can perhaps best be summarized in tweets that were generated from this event:

Twitter

Matt’s talk was lively, engaging, and full of great insights and tweetable moments. I liked how he stressed that sales itself hasn’t changed, but rather the tools. Relationships still matter–in fact, they matter more than ever–and impressions count. I also like how he was able to intelligently talk about both sales and marketing, how they complement each other, what the crossover looks like, and why this is important, instead of just preaching one side of the “sales” or “marketing” coin.

Heinz Luncheon

In addition to a wonderful presentation, he also shared a variety of apps and tools that savvy salespeople should be using, such as BufferContactuallyNews.le, and LinkedIn Sales Solutions. You can read all the details in his book Successful Social Selling.

Heinz Luncheon 2

About Matt Heinz

Matt Heinz brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader, and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.

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