What a True World Traveler Can Teach Us All About Marketing

Earlier this week I had the pleasure of hearing from (and meeting in person!) New York Times best selling author, entrepreneur, and world traveler Chris Guillebeau. Having traveled to all 193 countries before the age of 35, more than anything I was excited to hear from Chris to learn more about what he had to say about business specifically, and life in general, with such a unique and broad “holistic” perspective of the world.

Having written such books as The $100 Startup, The Happiness of Pursuit, and The Art of Non-Conformity, Chris’ writings tend to focus on the idea of how to live an unconventional life in a conventional world. He even influenced one of our Reno-Tahoe AMA board members to leave her corporate job in Chicago, and start her own internet-based business out of Lake Tahoe.

As one might expect, Chris’ talk was filled with a broad range of insights. Some of the key statements that stood out to me, included:

On Defining Purpose

  • “Start with a theme. Start with something that matters to you.”
  • “If you ever feel overwhelmed, spend half your time creating and half your time connecting.”
  • “Go after convergence – alignment between passion & skill.”
  • “Don’t worry so much about innovating. Worry instead about how you can be helpful.”
  • “Everyone is looking for greater freedom and independence, regardless of their career goals.”

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On Business/Marketing:

  • “Make something worth talking about. Make something people care about.”
  • “Teach your business to market itself.”
  • “Make your customer the hero.”
  • “On its own, an email list is nothing more than a list. Like a telephone directory.”
  • “Embrace the power of tweaks. Those small, significant changes.”
  • Never give up is terrible advice. If it’s not working, change it.”
  • “Relationships are the best possible investment you can make.”
  • “Don’t worry so much about innovating. Worry instead about how you can be helpful.”

In short, it was great to learn more from Chris, as well as to hear about the case studies he shared featuring people who have achieved business success through aligning passion and purpose with profit. I left the luncheon feeling inspired to go out and find my own “quest.”

While I’ve barely scratched the surface here, if you’d like to see a more in-depth interview with Chris, I highly encourage you to watch the below video that I recently came across (just published last month) via the YouTube channel “Behind the Brand“:

Furthermore, you can also follow Chris on Twitter, subscribe to his blog, or join his community on Facebook.

(Image credit: Digiman Studio)

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