Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

How to Own Your Personal Brand

When it comes to the topic of personal branding, my favorite go-to source is Dr. Bret Simmons who teaches in the College of Business at the University of Nevada, Reno. … Continue reading

April 18, 2014 · Leave a comment

2nd Annual Reno-Tahoe AMA Marketing Workshop Presentations Now Live

As a follow up to my recent post about the Reno-Tahoe American Marketing Association’s 2nd Annual Marketing Workshop, all presentations from the event are now currently available here. The event … Continue reading

April 17, 2014 · Leave a comment

Reno’s Must-Attend Marketing Workshop of 2014

In the last few months, our local Reno-Tahoe American Marketing Association chapter has been busy working on putting together our 2nd Annual Mar.ket.ing Workshop. Below is a video recap of … Continue reading

March 23, 2014 · Leave a comment

Case Study: IGT’s Global Rebrand

I recently attended a Reno-Tahoe American Marketing Association luncheon featuring branding insights from International Game Technology’s (IGT) director of corporate marketing, Maarten Löbker, and digital strategist Sean Corbett. Within the … Continue reading

March 17, 2014 · Leave a comment

Marketing Lake Tahoe

Earlier this month Lake Tahoe was ranked by the New York Times as a top global destination in the article “52 Places to Go in 2014.” Have you ever wondered … Continue reading

January 28, 2014 · Leave a comment

Why Things Catch On

Earlier in the week a couple of us noticed a sudden spike in the number of views from one of last year’s TEDxUniversityofNevada’s talks on YouTube. Toward the end of … Continue reading

January 11, 2014 · Leave a comment

Don’t Miss the 2014 TEDxUniversityofNevada Event

The University of Nevada, Reno Online Executive MBA program in the College of Business is gearing up for its 2nd annual TEDx event, which will take place on January 24th. … Continue reading

January 8, 2014 · Leave a comment

A Roundup of 2014 Marketing Predictions

With 2014 right around the corner, what predictions do you have for how the marketing industry will fare in the coming year? Over the past few weeks, it’s been fun … Continue reading

December 29, 2013 · Leave a comment

How to Build a Regional Marketing Effort

Last week I listened to a panel discussion at the monthly Reno-Tahoe American Marketing Association luncheon about how Midtown, the Riverwalk district of Reno, and Downtown each market themselves independently and … Continue reading

October 29, 2013 · Leave a comment

The Best Global Brands Think Big, Act Big, and Lead

Want to know what it takes in 2013 to lead a successful brand and practice marketing well? For the best answer to this question, one need look no further than … Continue reading

October 13, 2013 · Leave a comment

Engaging Customers as Co-Creators of Value

So much is being written about the power of customers right now in the field of marketing, that I’m really excited to hear more from Dr. Peter Honebein at our next Reno-Tahoe … Continue reading

August 12, 2013 · Leave a comment

Reno’s “Biggest Little City” Campaign

Last year I wrote a very popular post entitled “The ‘Why I love Reno’ Campaign,” which basically talked about the many failed attempts at re-branding the City of Reno or more … Continue reading

July 10, 2013 · 3 Comments

Celebrating the Top Reno-Tahoe Marketing Strategies

Last week, the Reno-Tahoe American Marketing Association held its annual Ace Awards event celebrating the top local strategies and campaigns in marketing. Every year I look forward to this event … Continue reading

July 1, 2013 · Leave a comment

Are You a Giver, Taker, or Matcher?

Does information flow freely throughout your organization, and are you prepared to help when help is needed? Or, do you only give away information when the benefit to you outweighs … Continue reading

June 7, 2013 · Leave a comment

Agile Marketing and the Need for Speed

My new favorite topic is agile marketing. Why? Because agile marketing is about applying agile management methods in the context of marketing, perfectly tying together some of my favorite subjects: … Continue reading

June 4, 2013 · 2 Comments

Bringing Out the Creativity in Your Employees

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com A creative approach to your marketing strategy will do wonders for your business. It will help paint pictures for your potential … Continue reading

May 20, 2013 · Leave a comment

The Pull of Inbound Marketing

Is traditional marketing going away, and inbound marketing here to stay? According to Hubspot’s 175-page annual 2013 State of Inbound Marketing Annual Report: Over the past five years, marketers have … Continue reading

May 11, 2013 · Leave a comment

2013 AMA Leadership Summit Recap

The annual American Marketing Association Leadership Summit took place this year from April 26th – 28th in Chicago, and it couldn’t have been more of an enlightening, inspiring, and jam-packed … Continue reading

April 29, 2013 · Leave a comment

Get Found, Look Good, Create Emotion

According to Brian Williams, founder of the Reno, Nevada-based non-profit  ThinkKindness.org, the primary marketing goals of the organization are to “get found, look good, and create emotion.” With the mission of inspiring measurable … Continue reading

April 19, 2013 · Leave a comment

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