Holistic Marketing Concepts

Raising marketing consciousness through best practices, philosophy, and trends

It’s a Wonderful Life

Guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Have you ever wondered how your business would run without thinking about it holistically? It would be like Bedford Falls without … Continue reading

December 20, 2012 · Leave a comment

Marketing Fusion

A guest post by Megan Totka, Chief Editor for ChamberofCommerce.com Where does social media best fit into the overall marketing strategy for a company? By definition holistic marketing examines businesses … Continue reading

November 21, 2012 · 1 Comment

A Holistic Marketing Success Story: Heineken

A guest post by Megan Totka It’s been three years since Heineken partnered with Cisco to overcome marketing challenges. Cisco helped change Heineken’s marketing strategy to a more holistic approach … Continue reading

October 20, 2012 · 3 Comments

Are You Optimized?

I listened to a wonderful podcast last week from MarketingProfs.com interviewing Lee Odden, CEO of  TopRank Online Marketing, who also recently wrote the book Optimize: How to Attract and Engage More Customers … Continue reading

September 26, 2012 · Leave a comment

Why Brands Need a Holistic Marketing Approach

Marketing as we know it is changing, and according to the 2011 IBM Global CMO Survey, in five years from now you will not recognize this profession. The role of … Continue reading

February 19, 2012 · Leave a comment

Are you a Renaissance Marketer?

One of the top trends in business today is the need for professionals who have a holistic view of marketing. These are people who are both analytical and strategic, while … Continue reading

October 13, 2011 · 2 Comments

IMC Strategy as part of a Holistic Marketing Plan

Integrated marketing communications (IMC)  is just one aspect of a holistic marketing plan; albeit it’s an important one because it seeks to tie together the communications efforts of a company … Continue reading

September 24, 2011 · 4 Comments

The Holistic Marketing Concept

The holistic marketing concept is a relatively new marketing perspective that takes into account the entire organization in addition to its counterparts when determining or executing its overall marketing strategy. Holistic marketing … Continue reading

September 16, 2011 · 4 Comments

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